Millennium Communications Launches New Branding and Website for Nassau County Industrial Development Agency

In the competitive world of attracting, retaining and growing businesses in a specific region like Nassau County, Harry Coghlan, Chief Executive Officer of the Nassau County IDA, had a vision. His new team brought a fresh approach to their mission, and he wanted to crystalize what differentiated them from the scores of other geographically diverse governmental agencies with a new brand and a complete modernization of their website. To accomplish this, he turned to his Agency of Record, Millennium Communications.

“The NCIDA team was determined to create a whole new feeling about working with the group,” remarked Millennium’s President, Patrick Macri. “Our team built upon strategic insights from primary and secondary research to develop the NCIDA’s new voice, brand identity, and to reimagine a new, feature-rich website.”

The new logo reflects the NCIDA’s business-forward outlook and approachability, while the re-engineered website ( possesses a clean, bold design with robust features and a custom content management publishing system.

“Harry and his team are doing things differently than they’ve been done in the past. We needed the new brand to embody that bold, helpful, can-do attitude,” said Chuck Killorin, Millennium’s Creative Director. “The website, in addition to reflecting the new, modern positioning, needed to deliver an exceptional user experience and functionality that made doing business easier.”

“The IDA is excited about what this represents for us as an agency and for Nassau County as a whole,” said Harry Coghlan. “The Millennium team proved to be incredible partners in this venture and brought our ideas to life with their innovation, knowledge, and commitment to excellent work. We encourage residents and businesses alike to visit our new website, connect with us, and start a conversation.”


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